The "Tide Pod Challenge" has been generating a lot of buzz on the internet lately. It's the funniest thing in the world in the eyes of teenagers, and the most appalling thing to do in the eyes of everyone else.
This latest social media trend may not last for too long, until teenagers find another gross product to get laughs from, but for now it's got parents, doctors, and even supermarkets worried that this challenge has gone too far.
Teenagers are popping detergent pods in their mouths and biting down on the seal until it releases the liquid soap or powdered detergent. Some have even got creative by cooking these pods in frying pads before consuming them.
Do you remember this viral video of two high school girls chasing vodka with Tide Pods?
Doctors are warning that consuming a concentrated amount of the chemicals in these detergent pods can result in diarrhea and vomiting, and if the fluid or powder gets inside the lungs, it can damage the respiratory tract or even result in death.
Tide has finally responded to this challenge with a hilarious PSA, and supermarkets have also found ways to send a strict message to teenagers.