Gwyneth Paltrow's New Beauty Trend Has People Shooting Coffee Up Their Bums

Daily Star / Prostata

When it comes to beauty and fashion, famous celebrities are setting the latest trends that we're more than happy to try.

Why does this happen? Well, they've got great bodies, faces, and they're rich, so they must be doing something right.

Now a new beauty and wellness guide by one of Hollywood's beloved "it girls" has gone viral, and it's got a lot of people talking.

Gwyneth Paltrow is infamous for the controversial health treatments she advocates on her popular website, Goop.

Whether it's walking around barefoot to cure depression, putting jade eggs up your vagina, or surrounding yourself by crystals to help your PMS or problems with infertility, many people want to try these "natural" remedies to see what the "craze" is about.

But not everyone wants to jump on the bandwagon. In fact one of her doctors has jumped right off, calling out the food writer: "I don't think everything in there is necessarily evidence-based or effective," Dr. Aviva Romm said.

Goop is under fire once again, but this time it's for recommending people to shoot coffee up their bums to "detox" their colon.

Here's why this new health craze is more crazy than healthy.

Coffee enemas is a procedure where coffee is injected via the anus to cleanse the rectum and the large intestines.

Rectal cleansing is not something new. It dates back to the ancient Egyptians. Scientists from the early 1920s also believed that coffee cleanses had positive detoxification effects and are a great way to remove toxins from the liver.

Dr. Jen Gunter isn't so sure that coffee enemas will actually improve your health.

"There is no data to suggest that a colonics helps with the elimination of the waste that is transiting the colon on its way out." Gunter wrote on her blog. "That is what bowel movements do. There are no toxins to be cleansed or irrigated. That is fake medicine."

She added, "There are no waste products 'left behind' in the colon that need removing 'just because' or after a cleanse. If a cleanse did leave gross, adherent hunks of weird mucous then that would be a sign that the cleanse is damaging the colon."

Medical professionals are advising patients to not try these detox cleanses because they're not known to have any proven benefits, and have actually shown many adverse effects.

"There are serious risks to colonics such as bowel perforation, damaging the intestinal bacteria, abdominal pain, vomiting, electrolyte abnormalities and renal failure," Gunter said.

The “Implant O-Rama System At-Home Coffee Enema” is listed for $135 on Goop, but it doesn't have a buy now button online. We're not sure why this is, but it may have to do with all the controversy surrounding it.

Here are some people's opinions on this new health treatment:

Would you ever do this?