Is there anything more irresistible than Nutella? The chocolate and hazelnut spread has been a pretty essential part of any breakfast (even though it's basically a dessert and more or less has no nutritional value at all), and people legitimately love the stuff.
Nowadays, Nutella can be found in just about every popular bakery or coffee shop in some way or another. Be it on baked goods, in coffee drinks and milkshakes, or hell I'm pretty sure someone has tried to put it on pizza.
Suffice it to say, people love the stuff, and chances are that you do too. However, how much do you love it? Do you always keep a jar of it in your house? Do you own any of their official merchandise? Would you be willing to hurt other people to get a crazy good deal on it?
if you said "yes" to that last part, you're not alone: when French supermarkets offered a steep discount on the spread, people apparently went insane!